Marketplace Comparison
Amazon vs Walmart: Chinese Sellers Guide
Amazon vs Walmart for Chinese sellers: compare fees, requirements, FBA vs WFS fulfillment, and competition levels to pick the best US marketplace.
Side-by-Side Comparison
| Feature | Amazon | Walmart |
|---|---|---|
| Region | United States & Europe | United States |
| Total GMV | $700B+ | $100B+ |
| Active Buyers | 310M+ | 120M+ |
| Active Sellers | 2M+ | 150K+ |
| YoY Growth | +12% YoY | +18% YoY |
| Monthly Subscription | N/A | Free (no monthly fee) |
| Commission Range | 8–15% (category dependent) | 6–15% (category dependent) |
| Registration Timeline | 5–14 business days for account approval | 2–4 weeks for application review and approval |
| Founded | 1994 | 1962 |
Best Product Categories
Amazon
Walmart
Which Platform Should You Choose?
Choose Amazon if...
Amazon is best for sellers who want maximum buyer reach, are willing to invest in FBA inventory, and want to leverage the world's most advanced e-commerce advertising platform. Choose Amazon first if you sell in competitive categories where the Prime badge is essential.
Choose Walmart if...
Walmart is best for sellers seeking lower fees, less competition, and access to Walmart's value-oriented shoppers. Choose Walmart if you can set up a US LLC, sell in home, garden, or automotive categories, and want to diversify beyond Amazon.
Our Verdict
For most Chinese sellers, Amazon should be your first US marketplace due to its massive buyer base and FBA infrastructure. However, Walmart Marketplace is the best second marketplace to add, offering lower fees, less competition, and rapid growth. The ideal strategy is to launch on Amazon, validate your products, then expand to Walmart for additional revenue with UNIMALL managing both channels simultaneously.