Resource Center
Your Cross-Border Selling Resource Center
Marketplace guides, country market reports, platform comparisons, and seller tools — everything Chinese sellers need to expand globally.
Marketplace Guides
In-depth guides for selling on each of the 8 marketplaces UNIMALL supports.
How to Sell on Amazon
United StatesAmazon commands nearly 40% of US e-commerce and offers FBA (Fulfillment by Amazon), which handles storage, packing, ship...
310M+
+12% YoY
$700B+
2M+
How to Sell on Walmart
United StatesWalmart Marketplace has less than 10% of Amazon's seller count but massive buyer traffic, creating a favorable seller-to...
120M+
+18% YoY
$100B+
150K+
How to Sell on eBay
United StateseBay's greatest advantage for Chinese sellers is accessibility — you can register directly with a Chinese business licen...
133M+
+5% YoY
$73B+
18M+
How to Sell on Trendyol
TurkeyTurkey is one of the fastest-growing e-commerce markets globally at 30% YoY, with a young, tech-savvy population (median...
30M+
+30% YoY
$16B+
250K+
How to Sell on Hepsiburada
TurkeyWhile smaller than Trendyol, Hepsiburada commands a premium positioning in Turkey's market. Its buyer base has higher av...
12M+
+25% YoY
$5B+
100K+
How to Sell on Mercado Libre
BrazilBrazil is the largest e-commerce market in Latin America ($275B+) and growing at 20% annually. Mercado Libre's integrate...
90M+
+20% YoY
$45B+
12M+
How to Sell on Bol.com
Netherlands & BelgiumThe Netherlands and Belgium have among the highest e-commerce penetration rates in Europe (over 90% of the population sh...
13M+
+12% YoY
$7B+
52K+
How to Sell on Allegro
PolandPoland is Central Europe's largest economy and one of the EU's fastest-growing e-commerce markets. Allegro's dominance o...
14M+
+15% YoY
$10B+
135K+
How to Sell on Magalu
BrazilMagalu is a household name in Brazil with decades of brand trust and a rapidly growing digital marketplace. The platform...
35M+
+22% YoY
$8B+
200K+
How to Sell on Americanas
BrazilWith nearly a century of brand recognition, Americanas commands deep consumer trust in Brazil. The platform's buyer demo...
25M+
+15% YoY
$5B+
150K+
How to Sell on TikTok Shop US
United StatesTikTok Shop represents a paradigm shift in e-commerce — discovery-based shopping driven by algorithm-served content rath...
150M+
+200% YoY
$20B+
500K+
How to Sell on TikTok Shop EU
United Kingdom & EUEuropean consumers are rapidly adopting social commerce, and TikTok is leading this transformation. With 100M+ monthly a...
100M+
+180% YoY
$5B+
100K+
How to Sell on Noon
UAE & Saudi ArabiaThe Middle East is one of the fastest-growing e-commerce regions globally, with UAE and Saudi Arabia leading adoption. N...
20M+
+35% YoY
$5B+
50K+
How to Sell on Amazon.ae
UAE & Saudi ArabiaAmazon.ae combines Amazon's proven seller ecosystem with the rapidly growing MENA e-commerce market. Unlike Noon, Amazon...
15M+
+25% YoY
$8B+
30K+
How to Sell on Cdiscount
FranceFrance is Europe's third-largest e-commerce market ($150B+), and Cdiscount offers a less competitive alternative to Amaz...
10M+
+10% YoY
$4B+
13K+
How to Sell on OTTO
GermanyGermany is Europe's largest e-commerce market ($130B+), and OTTO provides access to affluent German consumers who value ...
12M+
+8% YoY
$8B+
5K+
How to Sell on Shopee
Singapore & Southeast AsiaSoutheast Asia is the world's fastest-growing e-commerce region (600M+ population, 400M+ internet users), and Shopee is ...
350M+
+20% YoY
$80B+
2M+
How to Sell on Lazada
Singapore & Southeast AsiaLazada's Alibaba backing gives it unique advantages for Chinese sellers — direct integration with Alibaba's logistics ne...
150M+
+15% YoY
$25B+
1M+
Market Reports
In-depth country reports covering e-commerce landscape, consumer behavior, logistics, regulations, and opportunities for cross-border sellers.
Turkey
Market Report
$15 billion
25% year-over-year
Brazil
Market Report
$50 billion
18% year-over-year
Europe
Market Report
$600 billion
10% year-over-year
United States
Market Report
$1.1 trillion
9% year-over-year
Poland
Market Report
$18 billion
14% year-over-year
South Africa
Market Report
$5 billion
20% year-over-year
Russia
Market Report
$60 billion
30% year-over-year
Kazakhstan
Market Report
$4 billion
35% year-over-year
Uzbekistan
Market Report
$1.5 billion
40% year-over-year
Ukraine
Market Report
$5 billion
15% year-over-year (recovering)
Marketplace Comparisons
Side-by-side comparisons to help you choose the right platform.
Amazon vs Walmart: Chinese Sellers Guide
Amazon vs Walmart for Chinese sellers: compare fees, requirements, FBA vs WFS fulfillment, and competition levels to pick the best US marketplace.
Amazon
310M+ buyers
Walmart
120M+ buyers
Trendyol vs Hepsiburada: Chinese Sellers Guide
Trendyol vs Hepsiburada for Chinese sellers: compare Turkey's top two marketplaces on fees, categories, buyer demographics, and market entry strategy.
Trendyol
30M+ buyers
Hepsiburada
12M+ buyers
eBay vs Amazon: Chinese Sellers Guide
eBay vs Amazon for Chinese sellers: compare fees, entry barriers, fulfillment options, seller competition, and the best multi-platform strategy.
eBay
133M+ buyers
Amazon
310M+ buyers
TikTok Shop vs Amazon: Chinese Sellers Guide
TikTok Shop vs Amazon for Chinese sellers: compare discovery vs search models, commission rates, content needs, and growth potential.
TikTok Shop US
150M+ buyers
Amazon
310M+ buyers
Magalu vs Mercado Libre: Chinese Sellers Guide
Magalu vs Mercado Libre for Chinese sellers: compare Brazil's top marketplaces on fees, fulfillment, buyer reach, and the best entry strategy.
Magalu
35M+ buyers
Mercado Libre
90M+ buyers
Noon vs Amazon.ae: Chinese Sellers Guide
Noon vs Amazon.ae for Chinese sellers: compare MENA marketplace fees, local requirements, fulfillment, and the best dual-platform entry strategy.
Noon
20M+ buyers
Amazon.ae
15M+ buyers
Bol.com vs Allegro: Chinese Sellers Guide
Bol.com vs Allegro for Chinese sellers: compare fees, EU VAT requirements, market size, and seller competition in the Netherlands, Belgium, and Poland.
Bol.com
13M+ buyers
Allegro
14M+ buyers
Cdiscount vs OTTO: Chinese Sellers Guide
Cdiscount vs OTTO for Chinese sellers: compare France and Germany marketplace fees, acceptance criteria, positioning, and entry strategies.
Cdiscount
10M+ buyers
OTTO
12M+ buyers
Shopee vs Lazada: Chinese Sellers Guide
Shopee vs Lazada for Chinese sellers: compare SEA marketplace fees, cross-border programs, logistics networks, and the best dual-platform strategy.
Shopee
350M+ buyers
Lazada
150M+ buyers
TikTok Shop EU vs Trendyol: Chinese Sellers Guide
TikTok Shop EU vs Trendyol for Chinese sellers: compare social commerce vs traditional marketplace models, fees, and growth potential in Europe and Turkey.
TikTok Shop EU
100M+ buyers
Trendyol
30M+ buyers
Seller Tools
Free calculators and tools to help you plan and optimize your cross-border business.
Commission Calculator
Calculate marketplace fees across all platforms.
FBA Calculator
Estimate Amazon FBA fulfillment costs.
Profit Calculator
Analyze margins for cross-border products.
Shipping Calculator
Compare international shipping rates.
Duty Calculator
Estimate import duties and taxes.
Currency Converter
Convert between currencies in real-time.
Ecosystem
Explore the UNIMALL ecosystem of products and services.
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