Resource Center

Your Cross-Border Selling Resource Center

Marketplace guides, country market reports, platform comparisons, and seller tools — everything Chinese sellers need to expand globally.

Marketplace Guides

In-depth guides for selling on each of the 8 marketplaces UNIMALL supports.

How to Sell on Amazon

United States

Amazon commands nearly 40% of US e-commerce and offers FBA (Fulfillment by Amazon), which handles storage, packing, ship...

Buyers

310M+

Growth

+12% YoY

GMV

$700B+

Sellers

2M+

Read full guide

How to Sell on Walmart

United States

Walmart Marketplace has less than 10% of Amazon's seller count but massive buyer traffic, creating a favorable seller-to...

Buyers

120M+

Growth

+18% YoY

GMV

$100B+

Sellers

150K+

Read full guide

How to Sell on eBay

United States

eBay's greatest advantage for Chinese sellers is accessibility — you can register directly with a Chinese business licen...

Buyers

133M+

Growth

+5% YoY

GMV

$73B+

Sellers

18M+

Read full guide

How to Sell on Trendyol

Turkey

Turkey is one of the fastest-growing e-commerce markets globally at 30% YoY, with a young, tech-savvy population (median...

Buyers

30M+

Growth

+30% YoY

GMV

$16B+

Sellers

250K+

Read full guide

How to Sell on Hepsiburada

Turkey

While smaller than Trendyol, Hepsiburada commands a premium positioning in Turkey's market. Its buyer base has higher av...

Buyers

12M+

Growth

+25% YoY

GMV

$5B+

Sellers

100K+

Read full guide

How to Sell on Mercado Libre

Brazil

Brazil is the largest e-commerce market in Latin America ($275B+) and growing at 20% annually. Mercado Libre's integrate...

Buyers

90M+

Growth

+20% YoY

GMV

$45B+

Sellers

12M+

Read full guide

How to Sell on Bol.com

Netherlands & Belgium

The Netherlands and Belgium have among the highest e-commerce penetration rates in Europe (over 90% of the population sh...

Buyers

13M+

Growth

+12% YoY

GMV

$7B+

Sellers

52K+

Read full guide

How to Sell on Allegro

Poland

Poland is Central Europe's largest economy and one of the EU's fastest-growing e-commerce markets. Allegro's dominance o...

Buyers

14M+

Growth

+15% YoY

GMV

$10B+

Sellers

135K+

Read full guide

How to Sell on Magalu

Brazil

Magalu is a household name in Brazil with decades of brand trust and a rapidly growing digital marketplace. The platform...

Buyers

35M+

Growth

+22% YoY

GMV

$8B+

Sellers

200K+

Read full guide

How to Sell on Americanas

Brazil

With nearly a century of brand recognition, Americanas commands deep consumer trust in Brazil. The platform's buyer demo...

Buyers

25M+

Growth

+15% YoY

GMV

$5B+

Sellers

150K+

Read full guide

How to Sell on TikTok Shop US

United States

TikTok Shop represents a paradigm shift in e-commerce — discovery-based shopping driven by algorithm-served content rath...

Buyers

150M+

Growth

+200% YoY

GMV

$20B+

Sellers

500K+

Read full guide

How to Sell on TikTok Shop EU

United Kingdom & EU

European consumers are rapidly adopting social commerce, and TikTok is leading this transformation. With 100M+ monthly a...

Buyers

100M+

Growth

+180% YoY

GMV

$5B+

Sellers

100K+

Read full guide

How to Sell on Noon

UAE & Saudi Arabia

The Middle East is one of the fastest-growing e-commerce regions globally, with UAE and Saudi Arabia leading adoption. N...

Buyers

20M+

Growth

+35% YoY

GMV

$5B+

Sellers

50K+

Read full guide

How to Sell on Amazon.ae

UAE & Saudi Arabia

Amazon.ae combines Amazon's proven seller ecosystem with the rapidly growing MENA e-commerce market. Unlike Noon, Amazon...

Buyers

15M+

Growth

+25% YoY

GMV

$8B+

Sellers

30K+

Read full guide

How to Sell on Cdiscount

France

France is Europe's third-largest e-commerce market ($150B+), and Cdiscount offers a less competitive alternative to Amaz...

Buyers

10M+

Growth

+10% YoY

GMV

$4B+

Sellers

13K+

Read full guide

How to Sell on OTTO

Germany

Germany is Europe's largest e-commerce market ($130B+), and OTTO provides access to affluent German consumers who value ...

Buyers

12M+

Growth

+8% YoY

GMV

$8B+

Sellers

5K+

Read full guide

How to Sell on Shopee

Singapore & Southeast Asia

Southeast Asia is the world's fastest-growing e-commerce region (600M+ population, 400M+ internet users), and Shopee is ...

Buyers

350M+

Growth

+20% YoY

GMV

$80B+

Sellers

2M+

Read full guide

How to Sell on Lazada

Singapore & Southeast Asia

Lazada's Alibaba backing gives it unique advantages for Chinese sellers — direct integration with Alibaba's logistics ne...

Buyers

150M+

Growth

+15% YoY

GMV

$25B+

Sellers

1M+

Read full guide

Market Reports

In-depth country reports covering e-commerce landscape, consumer behavior, logistics, regulations, and opportunities for cross-border sellers.

Marketplace Comparisons

Side-by-side comparisons to help you choose the right platform.

Amazon vs Walmart: Chinese Sellers Guide

Amazon vs Walmart for Chinese sellers: compare fees, requirements, FBA vs WFS fulfillment, and competition levels to pick the best US marketplace.

Amazon

310M+ buyers

VS

Walmart

120M+ buyers

Read comparison

Trendyol vs Hepsiburada: Chinese Sellers Guide

Trendyol vs Hepsiburada for Chinese sellers: compare Turkey's top two marketplaces on fees, categories, buyer demographics, and market entry strategy.

Trendyol

30M+ buyers

VS

Hepsiburada

12M+ buyers

Read comparison

eBay vs Amazon: Chinese Sellers Guide

eBay vs Amazon for Chinese sellers: compare fees, entry barriers, fulfillment options, seller competition, and the best multi-platform strategy.

eBay

133M+ buyers

VS

Amazon

310M+ buyers

Read comparison

TikTok Shop vs Amazon: Chinese Sellers Guide

TikTok Shop vs Amazon for Chinese sellers: compare discovery vs search models, commission rates, content needs, and growth potential.

TikTok Shop US

150M+ buyers

VS

Amazon

310M+ buyers

Read comparison

Magalu vs Mercado Libre: Chinese Sellers Guide

Magalu vs Mercado Libre for Chinese sellers: compare Brazil's top marketplaces on fees, fulfillment, buyer reach, and the best entry strategy.

Magalu

35M+ buyers

VS

Mercado Libre

90M+ buyers

Read comparison

Noon vs Amazon.ae: Chinese Sellers Guide

Noon vs Amazon.ae for Chinese sellers: compare MENA marketplace fees, local requirements, fulfillment, and the best dual-platform entry strategy.

Noon

20M+ buyers

VS

Amazon.ae

15M+ buyers

Read comparison

Bol.com vs Allegro: Chinese Sellers Guide

Bol.com vs Allegro for Chinese sellers: compare fees, EU VAT requirements, market size, and seller competition in the Netherlands, Belgium, and Poland.

Bol.com

13M+ buyers

VS

Allegro

14M+ buyers

Read comparison

Cdiscount vs OTTO: Chinese Sellers Guide

Cdiscount vs OTTO for Chinese sellers: compare France and Germany marketplace fees, acceptance criteria, positioning, and entry strategies.

Cdiscount

10M+ buyers

VS

OTTO

12M+ buyers

Read comparison

Shopee vs Lazada: Chinese Sellers Guide

Shopee vs Lazada for Chinese sellers: compare SEA marketplace fees, cross-border programs, logistics networks, and the best dual-platform strategy.

Shopee

350M+ buyers

VS

Lazada

150M+ buyers

Read comparison

TikTok Shop EU vs Trendyol: Chinese Sellers Guide

TikTok Shop EU vs Trendyol for Chinese sellers: compare social commerce vs traditional marketplace models, fees, and growth potential in Europe and Turkey.

TikTok Shop EU

100M+ buyers

VS

Trendyol

30M+ buyers

Read comparison

Seller Tools

Free calculators and tools to help you plan and optimize your cross-border business.

Ecosystem

Explore the UNIMALL ecosystem of products and services.

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