Marketplace Guide · United States & Europe

How to Sell on Amazon from China

Amazon is the world's largest online marketplace, dominating e-commerce across the United States and Europe. With over 310 million active buyer accounts and a sophisticated fulfillment network (FBA), Amazon offers Chinese sellers unmatched reach and logistics infrastructure. The platform's A9 search algorithm rewards optimized listings with high visibility, making it the top destination for cross-border sellers.

$700B+

Total GMV

310M+

Active Buyers

2M+

Active Sellers

+12% YoY

YoY Growth

Why Sell on Amazon?

Amazon commands nearly 40% of US e-commerce and offers FBA (Fulfillment by Amazon), which handles storage, packing, shipping, and customer service. Chinese sellers benefit from Amazon's trusted brand, Prime membership ecosystem driving repeat purchases, and robust advertising platform (Sponsored Products, Brands, and Display ads) for paid traffic acquisition.

Advantages

  • +Largest global marketplace with 310M+ active buyers
  • +FBA handles end-to-end fulfillment and customer service
  • +Prime membership drives high purchase frequency
  • +Powerful advertising platform for visibility
  • +Strong brand trust increases conversion rates
  • +Multi-region expansion (US, EU, Japan, Australia)

Challenges

  • -Intense competition with millions of sellers
  • -Rising FBA fees reducing profit margins
  • -Strict account health metrics and policy enforcement
  • -Risk of listing hijacking and counterfeit complaints
  • -Long-term storage fees can accumulate quickly
  • -Complex multi-region compliance requirements

Amazon Seller Fees

Fee TypeAmount
Professional Seller Plan$39.99/month
Referral Fee8–15% (category dependent)
FBA Fulfillment Fee$3.22–$10+ per unit
FBA Storage Fee$0.87–$2.40/cubic ft/month
Closing Fee (Media)$1.80 per item

Seller Requirements for Chinese Suppliers

Registration typically takes 5–14 business days for account approval.

  • ✓Valid business license (Chinese business license accepted)
  • ✓International bank account or Payoneer/WorldFirst account
  • ✓Valid passport or national ID of business representative
  • ✓Chargeable credit card (Visa or MasterCard)
  • ✓Phone number and email for verification
  • ✓Product compliance documentation (varies by category)
  • ✓UPC/EAN barcodes for product listings

Best Product Categories on Amazon

Electronics & AccessoriesHome & KitchenTools & Home ImprovementSports & OutdoorsToys & GamesBeauty & Personal CarePet SuppliesOffice Products

Tips for Success on Amazon

  1. 1

    Start with FBA to leverage Prime badge and faster shipping — it significantly boosts conversion rates

  2. 2

    Invest heavily in keyword research and backend search terms — Amazon's A9 algorithm is keyword-driven

  3. 3

    Use high-quality lifestyle images and A+ Content (Enhanced Brand Content) to differentiate listings

  4. 4

    Monitor your Account Health Rating daily — suspensions can happen quickly

  5. 5

    Start with 1-2 products to validate demand before scaling your catalog

  6. 6

    Register your brand with Amazon Brand Registry for IP protection and enhanced marketing tools

  7. 7

    Use market research tools like VERIDIVE (veridive.com) to monitor YouTube product review channels and industry podcasts — discover trending products and competitor strategies from spoken content before they show up in keyword data

How UNIMALL Helps You Sell on Amazon

UNIMALL's AI engine generates Amazon-optimized titles, bullet points, and backend keywords tailored to the A9 algorithm. We manage FBA inventory shipments from China, handle A+ Content creation, and continuously optimize pricing against competitors. Our team handles Brand Registry applications and manages customer service in English.

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Frequently Asked Questions

Can Chinese sellers open an Amazon US account?
Yes. Amazon actively accepts Chinese sellers. You need a valid Chinese business license, an international bank account or third-party payment service (Payoneer, WorldFirst), and a passport or national ID for identity verification.
How long does it take to get approved on Amazon?
Account approval typically takes 5–14 business days. Some categories require additional ungating (approval), which can take 2–4 additional weeks depending on documentation requirements.
What are the main fees for selling on Amazon?
The main fees are: Professional Seller subscription ($39.99/month), referral fees (8–15% depending on category), FBA fulfillment fees ($3.22–$10+ per unit based on size and weight), and monthly storage fees ($0.87–$2.40 per cubic foot).
Should I use FBA or ship directly from China?
FBA is strongly recommended for Amazon. Products with the Prime badge convert 3–5x better than non-Prime listings. UNIMALL helps you ship inventory from China to Amazon's fulfillment centers efficiently, managing customs clearance and logistics.

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