Marketplace Guide · Turkey
How to Sell on Trendyol from China
Trendyol is Turkey's largest e-commerce platform, backed by Alibaba Group and valued at over $16 billion. With 30+ million active buyers in a country of 85 million, Trendyol dominates Turkish e-commerce with a mobile-first approach. The platform processes millions of orders daily across fashion, electronics, home goods, and groceries, making it the gateway to Turkey's rapidly growing digital economy.
$16B+
Total GMV
30M+
Active Buyers
250K+
Active Sellers
+30% YoY
YoY Growth
Why Sell on Trendyol?
Turkey is one of the fastest-growing e-commerce markets globally at 30% YoY, with a young, tech-savvy population (median age 32) that shops primarily on mobile. Trendyol controls over 35% of Turkey's e-commerce market. For Chinese sellers, Turkey offers a strategic bridgehead to the broader Middle East and Central Asian markets, with lower competition than Western marketplaces.
Advantages
- +Fastest-growing major e-commerce market (30% YoY)
- +No monthly subscription fee
- +Young, mobile-first consumer base
- +Lower competition than US/EU marketplaces
- +Alibaba Group investment brings technology and expertise
- +Strategic gateway to Middle East and Central Asia
Challenges
- -Requires Turkish business registration or local partner
- -Turkish Lira volatility affects pricing strategy
- -All listings must be in Turkish language
- -Local return address required in Turkey
- -Commission rates can be high in some categories (up to 25%)
- -Payment cycles can be longer than Western marketplaces
Trendyol Seller Fees
| Fee Type | Amount |
|---|---|
| Commission Rate | 5–25% (category dependent) |
| Monthly Subscription | Free |
| Shipping Subsidy | Partially covered by Trendyol |
| Campaign Contribution | Variable (during promotions) |
Seller Requirements for Chinese Suppliers
Registration typically takes 7–14 business days with local entity.
- ✓Turkish business registration or authorized local partner
- ✓Turkish tax ID number (Vergi Numarası)
- ✓Turkish bank account (IBAN)
- ✓Product compliance with Turkish standards (TSE/CE marking)
- ✓Turkish-language product listings
- ✓Local return address in Turkey
Best Product Categories on Trendyol
Tips for Success on Trendyol
- 1
Partner with a local entity (UNIMALL's Istanbul office handles this) for compliance and registration
- 2
Prioritize mobile-optimized product images — over 80% of Trendyol purchases happen on mobile
- 3
Participate in Trendyol's frequent flash sales and campaign events for massive traffic spikes
- 4
Use Turkish-language keywords and localized product descriptions — machine translation alone won't rank well
- 5
Price in Turkish Lira with margin buffers for currency fluctuations
- 6
Focus on fashion, beauty, and accessories — these are Trendyol's strongest categories
How UNIMALL Helps You Sell on Trendyol
UNIMALL's Istanbul office handles your Turkish business registration, tax compliance, and bank account setup. Our AI creates native Turkish product content (not machine-translated) optimized for Trendyol's search algorithm. We manage local warehousing, returns processing, and Turkish-language customer service.
Frequently Asked Questions
Can Chinese sellers sell on Trendyol?
What are Trendyol's commission rates?
Is the Turkish market worth it for Chinese sellers?
Do I need to translate everything to Turkish?
Other Marketplace Guides
Amazon
United States
Walmart
United States
eBay
United States
Hepsiburada
Turkey
Mercado Libre
Brazil
Bol.com
Netherlands & Belgium
Allegro
Poland
Magalu
Brazil
Americanas
Brazil
TikTok Shop US
United States
TikTok Shop EU
United Kingdom & EU
Noon
UAE & Saudi Arabia
Amazon.ae
UAE & Saudi Arabia
Cdiscount
France
OTTO
Germany
Shopee
Singapore & Southeast Asia
Lazada
Singapore & Southeast Asia