Marketplace Commission Calculator

Understanding Marketplace Commission Fees

Commission fees are one of the largest expenses for cross-border e-commerce sellers. Every marketplace charges a percentage of each sale as a referral fee or commission, and these rates vary dramatically between platforms and product categories. Understanding these fees is critical for pricing your products correctly and maintaining healthy profit margins when selling internationally.

For Chinese manufacturers and suppliers entering global markets, commission structures can be particularly confusing. Amazon charges between 8% and 17% depending on the category, with electronics generally at the lower end and clothing at the higher end. eBay has a more uniform structure at 12.9% for most categories but adds per-order fixed fees. Walmart offers competitive rates similar to Amazon, ranging from 6% to 15%, making it an increasingly attractive marketplace for cross-border sellers.

Southeast Asian and Emerging Marketplaces

Shopee and Lazada offer some of the lowest commission rates in the industry, typically between 1% and 5%, making them excellent platforms for sellers seeking higher margins. However, these lower commissions are often offset by higher competition and lower average order values. Trendyol, the dominant marketplace in Turkey, charges 5% to 20% depending on the category, with fashion products at the higher end. Russian marketplaces Ozon and Wildberries typically charge between 5% and 15%.

Payment Processing and Hidden Fees

Beyond the headline commission rate, sellers need to account for payment processing fees, which typically add another 2-3% on top of the referral fee. Some marketplaces also charge fixed per-order closing fees. Our commission calculator factors in all these costs to give you an accurate picture of your true marketplace expenses.

Optimizing Your Marketplace Strategy

The best approach for cross-border sellers is to diversify across multiple marketplaces while understanding the fee structure of each. A product with thin margins might perform better on Shopee or Lazada where commissions are lower, while premium products can absorb the higher fees on Amazon or Trendyol where customer spending power is greater. Use our comparison table to identify which marketplaces offer the best net revenue for your specific product category.

UNIMALL simplifies multi-marketplace selling by managing listings, pricing, and fee optimization across all 18+ supported marketplaces. Our AI-powered platform automatically adjusts pricing to account for different commission structures, ensuring optimal profitability on every platform.