Privacy Policy

Last updated: March 13, 2026

UNIMALL ("we", "our", or "us") operates the unimall.ai platform. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our AI-powered cross-border e-commerce services. We are committed to compliance with the EU General Data Protection Regulation (GDPR), China's Personal Information Protection Law (PIPL), and other applicable data protection laws.

1. Information We Collect

Account Information: When you register for UNIMALL, we collect your name, email address, company name, phone number, and business details necessary to provide our services.

Usage Data: We automatically collect information about how you interact with our platform, including pages visited, features used, timestamps, IP addresses, browser type, and device information.

Marketplace Data: To manage your listings across marketplaces, we process product information, pricing data, order details, and marketplace credentials you provide.

Communications: We retain records of your communications with our support team, including emails, chat messages, and support tickets.

Cookies & Tracking: We use cookies and similar technologies to maintain sessions, remember preferences, and analyze platform usage. See Section 5 for details.

2. How We Use Your Data

Service Delivery: To provide, maintain, and improve our cross-border e-commerce platform, including AI-powered listing optimization, translation, and marketplace management.

AI Processing: To power our AI features including product listing optimization, automated translation, and market analysis. Your data helps improve the accuracy and relevance of AI-generated content for your listings.

Communication: To send service notifications, security alerts, technical updates, and respond to your inquiries.

Analytics: To understand how our platform is used, identify trends, and improve user experience.

Legal Compliance: To comply with applicable laws, regulations, and legal processes across jurisdictions where we operate.

3. Data Sharing & Third Parties

Marketplace Partners: We share necessary product and order data with marketplaces (Amazon, Walmart, eBay, Trendyol, Shopee, etc.) to manage your listings and fulfill orders on your behalf.

Service Providers: We work with trusted third-party providers for hosting, analytics, payment processing, and customer support. These providers are contractually obligated to protect your data.

Legal Requirements: We may disclose data when required by law, regulation, court order, or governmental request.

We do not sell your personal data to third parties.

4. Data Retention

We retain your personal data for as long as your account is active or as needed to provide our services. After account deletion, we retain data for up to 90 days for backup and legal compliance purposes, unless longer retention is required by law.

Marketplace transaction data is retained according to the requirements of each marketplace and applicable tax regulations.

Anonymized and aggregated data may be retained indefinitely for analytics and service improvement.

5. Cookies & Tracking Technologies

Essential Cookies: Required for platform functionality, authentication, and security. These cannot be disabled.

Analytics Cookies: Help us understand platform usage through services like Google Analytics and Fathom Analytics. You can opt out through your browser settings.

Preference Cookies: Remember your language preferences and display settings.

We do not use advertising or third-party tracking cookies.

6. Your Rights (GDPR)

If you are in the European Economic Area (EEA), you have the following rights under GDPR:

Right of Access: Request a copy of the personal data we hold about you.

Right to Rectification: Request correction of inaccurate personal data.

Right to Erasure: Request deletion of your personal data, subject to legal retention requirements.

Right to Restrict Processing: Request that we limit how we use your data.

Right to Data Portability: Request your data in a structured, machine-readable format.

Right to Object: Object to processing based on legitimate interests or for direct marketing.

To exercise these rights, contact us at support@unimall.ai.

7. Your Rights (China PIPL)

If you are in the People's Republic of China, you have rights under the Personal Information Protection Law (PIPL):

Right to Know and Decide: You have the right to know how your personal information is processed and to make decisions about it.

Right to Access and Copy: You may request access to and copies of your personal information.

Right to Correct and Supplement: You may request corrections to inaccurate or incomplete personal information.

Right to Delete: You may request deletion of your personal information in certain circumstances.

Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

Cross-border Transfer: We comply with PIPL requirements for cross-border data transfers, including conducting security assessments where required.

Contact us at support@unimall.ai to exercise your rights.

8. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS 1.3) and at rest, access controls, regular security audits, and secure coding practices.

While we strive to protect your data, no method of transmission or storage is completely secure. We encourage you to use strong passwords and keep your account credentials confidential.

9. International Data Transfers

UNIMALL operates globally with offices in China, Hong Kong, and Turkey. Your data may be transferred to and processed in countries outside your country of residence.

We ensure appropriate safeguards for international transfers, including standard contractual clauses, and compliance with GDPR and PIPL cross-border transfer requirements.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a notice on our platform. Your continued use of UNIMALL after changes constitutes acceptance of the updated policy.

11. Contact Us

For privacy-related inquiries or to exercise your data rights, contact us at:

Email: support@unimall.ai

UNIMALL, Shenzhen, Guangdong, China