Marketplace Guide · Southeast Asia

How to Sell on Lazada from China

Lazada is a leading Southeast Asian e-commerce platform operating across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group (which owns a controlling stake), Lazada leverages Alibaba's technology, logistics, and e-commerce expertise to serve 150M+ active buyers across the region. The platform's LazGlobal cross-border program is specifically designed for Chinese sellers, with deep integration into Alibaba's supply chain infrastructure.

$25B+

Total GMV

150M+

Active Buyers

1M+

Active Sellers

+15% YoY

YoY Growth

Why Sell on Lazada?

Lazada's Alibaba backing gives it unique advantages for Chinese sellers — direct integration with Alibaba's logistics network (Cainiao), technology infrastructure, and merchant support services. The LazGlobal cross-border program is purpose-built for Chinese merchants, with Chinese-language seller tools, direct shipping from China, and RMB settlement. With 150M+ buyers across 6 SEA markets, Lazada offers massive regional reach with the familiarity of Alibaba's ecosystem.

Advantages

  • +Alibaba-backed with deep Chinese seller infrastructure
  • +LazGlobal program designed specifically for Chinese merchants
  • +150M+ active buyers across 6 SEA markets
  • +Integration with Alibaba/Cainiao logistics from China
  • +No monthly subscription fee
  • +RMB settlement option for Chinese sellers

Challenges

  • -Losing market share to Shopee in most SEA markets
  • -Lower average order values compared to Western platforms
  • -Multiple markets require localized strategies
  • -Intense price competition in SEA e-commerce
  • -Platform interface and seller tools can be complex
  • -Variable logistics quality across different SEA countries

Lazada Seller Fees

Fee TypeAmount
Commission Rate3–8% (country and category dependent)
Monthly SubscriptionFree
Payment Fee1–2% per transaction
Fulfillment Fee (Lazada Logistics)Variable by market and weight
Advertising FeeCPC model, starting at $0.02

Seller Requirements for Chinese Suppliers

Registration typically takes 3–7 business days for account approval.

  • ✓Valid business license (Chinese business license accepted via LazGlobal)
  • ✓Bank account for receiving payments (international accounts accepted)
  • ✓Government-issued ID for identity verification
  • ✓Product compliance with target market regulations
  • ✓Multi-language product listings for target markets
  • ✓Participation in Lazada's seller rating program

Best Product Categories on Lazada

Electronics & GadgetsFashion & ApparelBeauty & HealthHome & LivingBaby & ToysSports & OutdoorsAutomotive AccessoriesDigital Goods & Accessories

Tips for Success on Lazada

  1. 1

    Leverage LazGlobal for seamless cross-border selling — it is the most Chinese-seller-friendly program in Southeast Asia

  2. 2

    Use Lazada's integration with Cainiao logistics for efficient shipping from China to SEA markets

  3. 3

    Participate in Lazada's mega-campaigns (3.3, 6.6, 9.9, 11.11, 12.12) for massive traffic and sales spikes

  4. 4

    Invest in LazLive (live streaming) — it drives significant conversion in SEA markets

  5. 5

    Focus on Indonesia and Philippines — these are Lazada's strongest markets relative to Shopee

  6. 6

    Combine Lazada and Shopee selling for maximum SEA market coverage — UNIMALL manages both platforms

How UNIMALL Helps You Sell on Lazada

UNIMALL integrates with Lazada's LazGlobal program and Alibaba's logistics infrastructure to streamline your SEA expansion. Our AI creates localized product content for each Lazada market, manages Cainiao logistics from China, and provides multi-language customer service. We optimize your presence across both Lazada and Shopee for maximum Southeast Asian market penetration.

Book a ConsultationContact Support

Frequently Asked Questions

Can Chinese sellers sell on Lazada?
Yes — Lazada's LazGlobal program is specifically designed for Chinese sellers. You can register with a Chinese business license, ship directly from China via Cainiao, and receive payments in RMB. UNIMALL streamlines the registration and optimization process.
How does Lazada compare to Shopee?
Shopee currently leads in most SEA markets by GMV and buyer count (350M vs 150M), but Lazada has stronger infrastructure through Alibaba backing and is more Chinese-seller-friendly. Shopee has lower fees (2–6% vs 3–8%), but Lazada offers better logistics from China via Cainiao. Most successful sellers use both platforms.
Should I sell on Lazada or Shopee first?
For Chinese sellers, Lazada's LazGlobal program is often easier to start with due to Chinese-language tools and Cainiao integration. However, Shopee has more buyers. UNIMALL typically launches sellers on both platforms simultaneously for maximum SEA coverage.
What is the LazGlobal program?
LazGlobal is Lazada's cross-border selling program for international (primarily Chinese) sellers. It offers Chinese-language seller tools, Cainiao logistics integration, RMB settlement, and simplified registration. It is the most China-friendly cross-border program in Southeast Asia.

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