Marketplace Guide · Turkey
How to Sell on Hepsiburada from China
Hepsiburada (literally 'Everything is Here') is Turkey's second-largest e-commerce platform and the country's first tech unicorn, publicly listed on NASDAQ. Founded in 2000, it has 12+ million active buyers and a strong reputation for electronics, appliances, and branded products. Hepsiburada differentiates with its own logistics arm (HepsiJet) and a premium brand image compared to Trendyol.
$5B+
Total GMV
12M+
Active Buyers
100K+
Active Sellers
+25% YoY
YoY Growth
Why Sell on Hepsiburada?
While smaller than Trendyol, Hepsiburada commands a premium positioning in Turkey's market. Its buyer base has higher average order values and strong brand loyalty, particularly in electronics and home appliances. Hepsiburada's NASDAQ listing and partnership with international brands give it credibility. For Chinese sellers, the lower seller count (100K vs Trendyol's 250K) means less competition per listing.
Advantages
- +Premium brand positioning with higher average order values
- +Lower seller competition than Trendyol (100K vs 250K)
- +Own logistics arm (HepsiJet) for reliable delivery
- +NASDAQ-listed — strong investor backing and stability
- +Strong in electronics and tech — ideal for Chinese manufacturers
- +No monthly subscription fee
Challenges
- -Smaller buyer base than Trendyol (12M vs 30M)
- -Requires Turkish business registration or local partner
- -All listings must be in Turkish
- -Stricter product quality standards than Trendyol
- -Longer onboarding process for new sellers
- -Advertising platform less mature than competitors
Hepsiburada Seller Fees
| Fee Type | Amount |
|---|---|
| Commission Rate | 4–22% (category dependent) |
| Monthly Subscription | Free |
| Fulfillment Fee (HepsiJet) | Variable by weight/size |
| Advertising Fee | CPC model, variable |
Seller Requirements for Chinese Suppliers
Registration typically takes 7–14 business days with local entity.
- ✓Turkish business registration or authorized local partner
- ✓Turkish tax ID number (Vergi Numarası)
- ✓Turkish bank account (IBAN)
- ✓Product compliance with Turkish standards
- ✓Turkish-language product listings
- ✓Local return address in Turkey
Best Product Categories on Hepsiburada
Tips for Success on Hepsiburada
- 1
Focus on electronics and home appliances — Hepsiburada's buyer base prefers these categories
- 2
Leverage Hepsiburada's 'Premium Seller' program for enhanced visibility
- 3
Use HepsiJet fulfillment for faster delivery and better seller metrics
- 4
Maintain high product quality — Hepsiburada has stricter quality enforcement than Trendyol
- 5
Combine Trendyol and Hepsiburada presence for maximum Turkish market coverage
- 6
Target the 11.11, Black Friday, and local campaign events for peak traffic
How UNIMALL Helps You Sell on Hepsiburada
UNIMALL manages both your Trendyol and Hepsiburada presence from our Istanbul office. We handle Turkish business setup, create premium product content optimized for Hepsiburada's tech-savvy audience, manage HepsiJet integration, and provide native Turkish customer support. Our dual-platform approach maximizes your Turkish market coverage.
Frequently Asked Questions
What's the difference between Hepsiburada and Trendyol?
Can I sell on Hepsiburada from China?
What fees does Hepsiburada charge?
Is Hepsiburada worth selling on if I'm already on Trendyol?
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