How to Sell on Magazine Luiza (Magalu) from China

Why Sell on Magazine Luiza (Magalu)?

Magalu is a household name in Brazil with decades of brand trust and a rapidly growing digital marketplace. The platform's strong fulfillment infrastructure (Magalu Entregas) and integration with physical stores create a unique omnichannel advantage. For Chinese sellers, Magalu offers access to Brazil's booming electronics and home appliances market with less international seller competition than Mercado Livre.

Magalu Seller Fees

Seller Requirements for Chinese Suppliers

Registration typically takes 14–30 business days with local entity setup.

• ✓Brazilian CNPJ (business tax registration)
• ✓Local Brazilian entity or authorized fiscal representative
• ✓Brazilian bank account for receiving payments
• ✓Nota Fiscal (electronic invoice) capability
• ✓Portuguese-language product listings
• ✓Product compliance with INMETRO standards where applicable
• ✓Local return address in Brazil

Best Product Categories on Magalu

Tips for Success on Magalu

1. 1

   Focus on electronics and home appliances — these are Magalu's strongest categories with the highest buyer intent

2. 2

   Use Magalu Entregas fulfillment to qualify for faster shipping badges and improve conversion rates

3. 3

   Combine Magalu with Mercado Livre for maximum Brazilian market coverage — UNIMALL manages both

4. 4

   Ensure Nota Fiscal compliance from day one — Brazilian tax enforcement is strict and penalties are severe

5. 5

   Invest in high-quality product photography — Magalu's buyers expect polished, professional listings

6. 6

   Participate in Magalu's seasonal campaigns (Black Friday, Dia do Consumidor) for massive traffic spikes

Frequently Asked Questions

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