Marketplace Comparison
Trendyol vs Hepsiburada: Chinese Sellers Guide
Trendyol vs Hepsiburada for Chinese sellers: compare Turkey's top two marketplaces on fees, categories, buyer demographics, and market entry strategy.
Side-by-Side Comparison
| Feature | Trendyol | Hepsiburada |
|---|---|---|
| Region | Turkey | Turkey |
| Total GMV | $16B+ | $5B+ |
| Active Buyers | 30M+ | 12M+ |
| Active Sellers | 250K+ | 100K+ |
| YoY Growth | +30% YoY | +25% YoY |
| Monthly Subscription | Free | Free |
| Commission Range | 5–25% (category dependent) | 4–22% (category dependent) |
| Registration Timeline | 7–14 business days with local entity | 7–14 business days with local entity |
| Founded | 2010 | 2000 |
Best Product Categories
Trendyol
Hepsiburada
Which Platform Should You Choose?
Choose Trendyol if...
Trendyol is best for sellers in fashion, beauty, and lifestyle categories who want access to the largest Turkish buyer base (30M+). Its mobile-first approach and frequent flash sales drive high transaction volumes, especially among younger consumers.
Choose Hepsiburada if...
Hepsiburada is best for sellers in electronics, technology, and home appliances who target premium-oriented Turkish consumers. Its smaller but higher-value buyer base and lower seller competition make it ideal for branded and tech products.
Our Verdict
For Chinese sellers entering Turkey, sell on both platforms — they have different buyer demographics and category strengths. Start with Trendyol for its larger audience and fashion/beauty dominance, then add Hepsiburada for its premium electronics and tech-focused buyers. UNIMALL's Istanbul office manages both from a single integration, maximizing your Turkish market penetration.